This report is all about to show a marketing plan for nike s products. Im an advocate of content marketing strategy where fit, and have been often asked to explain what it is, how is it different from other stuff the company may be doing, and most important, how does it translate into the difference in implementation in a. There are a total of seven parts to the marketing mix. Boost sales based on the predicted overtaking of carbonated drinks by health drinks by 2015.
If you continue browsing the site, you agree to the use of cookies on this website. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. To convey the idea of the project to the consumer, gain their trust formulating the trend image properly. An analysis of price, product and communication by julia anders available from rakuten kobo. To accomplish this goal, an ideal marketing tactic is necessary. This is a nice framework for a complex content marketing strategy, but you can also lift it directly for a much simpler program. The analysis allows us to outline the best strategies to follow for the achievement of the companys strategic goals. The main goal around which the marketing strategy of the company spins is to lead the worlds sports industry and to become pilot producer of fitness products around the globe.
The basic factors included are the country, date, and year. Marketing mix of conocophillips analyses the brandcompany which covers 4ps product, price, place, promotion and explains the conocophillips marketing strategy. In short marketing is the delivering of customer value and satisfaction at a profit. Monday, april 7, 2014 swot analysis porters five forces analysis threat of new entrants entry barriers are relatively low for the beverage industry threat of substitute products there are many kinds of energy drink ssodajuice products in the market. The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. Price, promotion, place, product, people, physical environment and process. Nike marketing plan group paper for marketing management. Marketing strategy of coca cola coca cola strategy. Marketing plan template small business administration.
It is a proposal for an ideal marketing plan for nike. As the marketing landscape has changed since the 70s, so has the nike marketing strategy. Jan 10, 2020 this coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Discussion and analysis of the marketing strategy of coke zero 47 is a tool for deciding the main marketing strategy that should be used depending on whether both the product and market are either new or preexisting. Marketing plan of developing and promoting sport shoes. The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a companys marketing objectives to managers, lending institutions, and others who are involved in creating and carrying out the firms overall business strategy. The success story of nike is because of its innovative design, wise marketing strategies and production. In this business case nike has a very interesting marketing mix that facilitates the companys. Describe the competitive strategies used by the companys. Marketing plan coco cola executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. For example, the one brand global marketing strategy launched in early2016 unites all four trademark cocacola brands cocacola, coke zero, diet cokecocacola light, and cocacola life in the taste the feeling creative campaign, underscoring the companys commitment to offering a cocacola for all tastes and lifestyles. Project report on marketing strategy for nike shoes free download as word doc. Major competitors of coca cola research paper example.
With that being said, i was wondering if theres any place to look at any real marketing plans. Pdf strategic marketing plan of nike the creativity and. Nike digital marketing plan executive summary key problems or issues. Sep 07, 2016 the more you insert efforts in the marketing plan, the more growth in business will be achieved. Other than that nike s world class promotional marketing strategy and state of the art advertisements have left sport handprint on first, second and third world if not alike.
Coca cola swot analysis 6 key strengths in 2020 sm insight. We want to meet stakeholders expectations while demonstrating leadership for the future. This academic report is intended to provide a detailed analysis of the marketing plan of cocacola company. Pdf 2016 strategic marketing group members strategic. Is now one of the worlds top shoemaker that captures more than 20% of us athletic market. The user has requested enhancement of the downloaded file. If you paraphrase or quote words or ideas from your course textbook or other resources, you should cite your sources using apa guidelines. Nike was originally formed in oregon in 1964 by track star phil knight and coach bill.
Superior marketing capabilities nike has excellent marketing campaigns. Content marketing strategy in implementation, from cocacola. Oct 23, 2015 describe the competitive strategies used by the companys main competitors. As used in this report, the terms we, us, nike, and the company refer to nike, inc. Aug 03, 2015 coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca colas public relations, events and experiences and direct selling. Marketing strategy is a longterm, forwardlooking approach with the fundamental goal of achieving a sustainable competitive advantage. The stakes are high, but for many companies, innovatively delivering bene. Solid marketing strategy is the foundation of a wellwritten marketing plan so that goals may be. Competition from the local players is the other major issue that company is facing now days. Our sustainability plan p rogress will come through daytoday diligence in delivering on our sustainability commitments and creating new solutions. Nike marketing plan current situation nike is currently the leading world supplier of athletic shoes and apparel. Evaluating marketing strategy and recommendation for nike. Nike believes that their business has flourished due to the thorough research that is conducted for each product.
Project report on marketing strategy for nike shoes. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a profession. All intext references underlined in blue are added to the original document and are linked to publications on researchgate, letting you access and. Im a marketing major at a pretty good university, however i have always learned quicker on my own. Mildenhall argues for 70% of the content you create as being lowrisk what he calls bread and butter content. The product strategy and mix in nike marketing strategy can be explained as follows. The marketing plan of powerade structure are executive summary current market situation, swot analysis objective and issues marketing strategy, action programmes budgets and controls incorporating to developed marketing plan for cocacola.
Barriers to the coke marketing planning term paper warehouse. Strategic marketing plan of nike by hina brohi, rabel. The right marketing plan identifies everything from 1 who your target customers are to 2. American journal of business education june 2011 volume 4. With respect to this the report contains comprehensive marketing plan. Marketing is a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging product and value with others. With respect to this the report contains comprehensive marketing plan components including company analysis. This is a combination of factors that helps a business sell its product.
Nike sales boomed in late 1970s since the issue of jogger shoes. Hubert patricot, president, european group cocacola enterprises, inc. Recall that a marketing plan should do the following. All intext references underlined in blue are added to the original document and are linked to publications on researchgate, letting you access and read them immediately.
Remote work advice from the largest allremote company. Discussion and analysis of the marketing strategy of coke. A marketing analysis of coca cola in malaysia since 1886, the coca cola company tccc is founded and known as worlds largest beverage company which beverages sold over 200 countries with a consumption rate of 1. The complexities of multichannel marketing can be daunting and can seem to exponentially increase the variables a marketer must manage. Pdf strategic marketing plan of nike tram dang ngoc. Cocacola zero cocacola zero, a product that tastes like cocacola classic but without the calories, was launched in june 2005 in the united states. In fact, its remarkable how well the brand has adapted its. Nike marketing plan istituto tecnico settore economico.
From these magazines, i create indicator variables to create data, recording whether or not certain elements were present in the marketing strategies in that country. As of 2020, there are several conocophillips marketing strategies like productservice innovation, marketing investment, customer experience etc. The research shows on how cocacola company achieves their success in nowadays by marketing success factors. The report also comprises application of swot, pestel, porters five forces and valuechain analyses on coca cola company, along with analysis of companys. The new business landscape demands for a different marketing approach. Change cocacolas brand image towards more globallocal responsible attitude. Pdf strategic marketing plan of nike rizwan raheem. Nike business plan nike marketing strategy report on nike. Map out a strategy to reach your target audience, including the messages, channels and tools you will use. Marketinga marketing analysis of coca cola in malaysia. Inform target audience about features and benefits of the new product. Nike digital marketing plan nike marketing analysis. Marketing plan for coca cola company by tuf students. Founded in 1965 by philip knight originally known as blue ribbon sports became nike in 1971 shoes designed by and for athletes pyramid of influence cult following in usa marketing.
Sep 21, 2019 a look at cocacolas advertising expenses. With more than 47% control of the athletic shoe market, nike supplies its products in over 100. Objectives and strategies marketing objectives follow. In order to promote public education and public safety, equal justice for all, a better informed citizenry, the rule of law, world trade and world peace, this legal document is hereby made available on a noncommercial basis, as it is the right of all humans to know and speak the laws that govern them. Ive covered all necessary parts in this marketing plan template with an example of cocacola, which should be addressed. Make it look professional with a marketing plan template. View notes marketing mix of coca cola company presentation from mrk 317 at seneca college. Student questions advertisement objectives of coca cola. This will help nike market its high priced premium products to all target age groups well. The aim is to develop the marketing plan of opening and promoting the online shoe shop, retailing worldwide known brands as nike.
May 27, 2010 its a detailed plan on coca cola company marketing stretegies slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It is intended to communicate essential info to senior leadership and business stakeholders. Sudipt chopra bus 103 jasso hartzel 021 july 18, 2018 nike marketing plan. The product is available nationally in supermarkets, mass merchandisers, drug stores, convenience stores, and variety stores. This is the comprehensive report that contains the components of marketing plan of nike inc. Coca cola any business must consider the marketing mix. Geographical segmentation is a marketing tactic in which prospective consumers are divided on the basis of geographic units, such as cities, states, countries, etc. Our hope is that this outline will help you think through aspects of your proposed. Assignment on marketing plan on nike shoes supervised by jannatul mawa nupur assistant professor of marketing.
Assess the validity and reability of market research findings 17 prepare a market research plan to obtain information in a. Nike has the issues of the lackluster performance, especially in the north america market as the revenue is dropped. Nike swot 2020 swot analysis of nike business strategy hub. With respect to this the report contains comprehensive marketing. The marketing plan should be precise, but comprehensive and descriptive. Cocacola flexes its pricing muscle the motley fool. The critical intent of any organization is to make a profit. The brand can be found everywhere, examples of its major target areas are. A marketing plan may be part of an overall business plan. Nike is a major publicly traded sportswear, footwear and equipment supplier based in the us which was founded in 1962 originally know as blue ribbon sports. Nike offers a wide range of products including shoes, apparel and equipment. Your marketing plan is a vital part of your overall business plan and strategy. An executive summary of cocacolas marketing plan kibin. Marketing mix of coca cola company presentation marketing.
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